Create Affirmative Fair Housing Plans That Get Approved! (AHA861Y)

  • Product Format
  • Pre Recorded Webinar
  • Presenter(s)
  • Elaine Simpson
  • Conference Date
  • Tuesday, August 9, 2016
  • Aired Time
  • 1:00 pm ET - 12:00 pm CT - 11:00 am MT - 10:00 am PT
  • Length
  • 75 minutes

Learn How to Create an Approval-Ready Affirmative Fair Housing Marketing Plan!

The HUD’s objective is to promote non-discrimination and ensure equal fair housing opportunities for everyone. In the continuing process of providing activities and services in a manner which is not discriminatory and to positively make inroads into fair housing, the HUD is empowered by law to enforce and implement a wide range of civil rights laws, not just for the public who are looking for fair housing, but also for funded grant recipients as well.

HUD is also responsible for ensuring the successful operation of specific enforcement of housing programs. A firm commitment to positively further fair practices is not the only one guiding principles of HUD, it is the need for participating in HUD’s different community and housing development programs.

The Fair Housing Act specifies that the Secretary of Housing and Urban Development shall administer programs and activities relating to housing and urban development in a manner that affirmatively furthers the policies outlined in section 808 (e) 5. One of the ways that HUD carries out these requirements is to require the Affirmative Fair Housing Plan be submitted and approved by ownership/management agent and that it clearly identifies the marketing strategies and steps that will be taken to market available housing to persons less likely to apply for housing in a metropolitan statistical area.

Creating an approval-ready Affirmative Fair Housing Plan is a challenge—and in some cases a complete mystery. It can be difficult to know what information to include, where to find statistical data for your market demographics, and how to identify who is less likely to apply for residency in your community.

In this program, expert speaker Elaine Simpson will outline how to create a plan that will not only be approved but that can also be implemented effectively at the site level. Elaine will review HUD’s requirements and identify the sources for the various pieces of information necessary to complete and confidently submit your plan for approval.

Additionally, Elaine will assist you in completing a sample Affirmative Fair Housing Plan application, which can be used as a template or guide when submitting a new plan or updating a plan due to changes or as required by HUD

Session Highlights:

  • What is an Affirmative Fair Housing Plan (AFHP) and why you must create one?
  • What is a “target marketing population designated as least likely to apply”?
  • What factors should I consider when determining my Minority Group?
  • How do I plan my marketing to reach my Minority Group?
  • Who do I list as the required “outreach contact”?
  • What am I committing to when I submit my Affirmative Fair Housing Plan?
  • How do I document that we are working our Affirmative Fair Housing Plan?
  • Step-by-step guidance in filling out the Affirmative Fair Housing Marketing Plan HUD form

In this program, Ms. Simpson will discuss the following questions, among others:

  • How do I know what groups are a “minority” for my property?
  • Where do I find the specific information regarding the minorities for my AFHM Plan?
  • Do I have to include all the minorities? If not, how do I determine which minorities to include?
  • What are we committed to do when we sign the plan?
  • When do we have to start marketing our community?

Who Should Attend

  • Developers
  • Owners
  • Management Agents
  • Site Staff

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About the Presenter(s)

Elaine SimpsonElaine Simpson has been employed in the housing industry since 1986. Starting on site as a leasing agent, she moved up, working as assistant manager, site manager, executive director and finally senior regional manager with communities in several states and portfolios containing more than 1400 units. Ms. Simpson has experience in Section 8, Section 236, and Low Income Housing Tax Credit programs, as well as market rate and luxury rent communities. Ms. Simpson has worked for local and national industry leading companies and throughout her career, has trained new managers across the country, assisted in creating "Best Practices" and procedure manuals, participated in numerous task forces during national mergers, acquisitions and dispositions and headed "turn around" teams assigned to troubled communities, successfully increasing income while decreasing expenses and allowing the property to recover economic viability.


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