Are Your Ads Discriminatory? What Sales Agents Need to Know About Marketing Themselves & Properties (AHA419B)

  • Product Format
  • Live Webinar
  • Presenter(s)
  • Jo Becker
  • Conference Date
  • Add to my calendar Monday, April 8, 2019
  • Aired Time
  • 1:00 pm ET - 12:00 pm CT - 11:00 am MT - 10:00 am PT
  • Length
  • 90 minutes

Master the Dos and Don’ts of Fair Housing Ads to Avoid Legal Jeopardy

Perhaps you’ve heard the adage, “Promote the property, not the people.” This is a good fair housing axiom. But if you’re not well versed in fair housing laws, what you say, what you do, and how you advertise could land you in legal jeopardy for discriminatory property ads. Don’t let that happen to you!

Learn how to protect your interests as you promote clients’ ‘wants and needs’ and market your services in this webinar by industry expert Jo Becker. Becker will explain case law, and provide cautionary tales and best practices relevant to real estate sales throughout this session. She will review the Fair Housing Act’s 7 protected classes, and apprise you of the potential pitfalls and best practice recommendations—such as on targeted and niche marketing, ‘no-no’ lists, use of the fair housing logo, selective use of people’s pictures, and home books and census data.

The material covered in this session will apply to marketing and advertising through flyers, signs, billboards, electronic bulletins, websites, newspapers, newsletters (print or digital), social media, and more.

After attending this session, you will be armed with the knowledge and the tools to market yourself and advertise your properties more effectively without landing in legal jeopardy for discriminatory property ads. You will know how to avoid the potential pitfalls, and use best practice recommendations to achieve better results.

Session Highlights

This session will bring you up to speed with:

  • Review of the Fair Housing Act’s 7 protected classes
  • Potential pitfalls and best practice recommendations related to real estate sales, including:
    • Targeted and niche marketing
    •  ‘No-no’ lists
    • Use of the fair housing logo
    • Selectively using pictures of people
    • Homebooks and census data

Who Should Attend

  • Real estate licensees, agents and brokers
  • Managing and principal brokers/owners
  • Property dealers and principals
  • Vendors in complimentary service industries—lending, title and escrow, contractors, legal services, etc.
  • Real estate sales agents and brokers
  • Private landlords

Ask a question at the Q&A session following the live event and get advice unique to your situation, directly from our expert speaker.


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About the Presenter(s)

Jo Becker Jo Becker is a realtor-turned-fair housing advocate. She was a licensed housing provider for 8 years before working for a statewide fair housing nonprofit for 10 years where she has trained over 10,000 individuals, to consistently rave reviews. Her focus is on training housing providers including property managers, maintenance and service technicians, and private landlords.

Jo has also studied emergency preparedness and disaster response with a focus on animals since 2005. Today her career consists of an unexpected alchemy of public speaking and writing on topics that blend lifelong passions and multiple career experiences. Regardless of topic or audience, Jo's aim is to inform, empower, and inspire with historical and relatable context, understandable concepts, and bottom-line considerations.