Rooftop Revenue Opp: Learn to Rent Your Roof for Antennas & More (AHA384U)

  • Product Format
  • Pre Recorded Webinar
  • Presenter(s)
  • Michael D. Bickford
  • Conference Date
  • Monday, February 11, 2019
  • Aired Time
  • 12:00 am ET - 11:00 pm CT - 10:00 pm MT - 9:00 pm PT
  • Length
  • 75 minutes

What’s on Your Rooftop?

If you’re like most building owners and managers, you’re probably focused on generating revenue from the apartments, hotel rooms, or offices that you rent out. But what about all that vacant, unused space on your building’s rooftop? Don’t neglect the potential here. Building owners and managers are taking advantage of a lucrative trend: renting out their rooftops for a variety of uses including cell tower platforms and even solar power farms!

Learn how you too can cash in on rooftop revenue opportunities in this information-packed audio session. Join expert speaker Michael Bickford, MBA as he walks you through the tips and tricks to rooftop leasing. You’ll learn the steps you can take today to make your rooftops more marketable—as well as everything you need to know about the rooftop leasing process.

AT&T Wireless has announced that it will increase spending on network capital improvements including new antenna leases in 2018 – get your share of that money for your building!

After attending this educational session, you will be well equipped to turn to rooftop leasing for extra, recurring revenue. You’ll get the tools to understand how all the moving parts come together to make you more money.

Session Highlights

This program will teach you how to:

  • Understand all the nuts-and-bolts of rooftop leasing.
  • Identify potential tenants for your rooftop.
  • Gauge whether your building is a good prospect for generating rooftop revenue.
  • Determine how much to charge rooftop tenants each month.
  • Unlock the 5 secrets to successful rooftop leasing.
  • Improve your chances in securing rooftop revenue.
  • Get started on the 5 things you can do today to improve your rooftop leasing success.

Who Should Attend

  • Affordable housing managers, asset managers, COOs, CFOs, IT
  • Commercial building owners, managers, asset managers, CTOs, IT, CFOs
  • Hotel building owners, managers, asset managers, CTOs, IT, CFOs
  • Healthcare IT managers, owners, asset managers, CTOs, IT, CFOs
  • Builders
  • Safety managers
  • Property owners

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About the Presenter(s)

Michael D. Bickford, MBA is a rooftop marketing and management expert with 20 years of professional experience. Currently, he is the founder and president of American Site Management, LLC, a national specialty real estate firm, focused on leasing and management of telecom leases. In this capacity, he markets rooftop locations for his real estate owner and manager clients.

From 1992 to 1999, Bickford was in charge of Ancillary Revenue Programs at Insignia Financial Group, which was the largest owner/manager of multifamily properties. In this capacity, he directed rooftop leasing efforts across the national portfolio of some 100,000 apartment units. In 1998, he co-founded 3G Solutions, Inc. to provide rooftop marketing and management services to property owners and managers of mid and high rise buildings nation-wide.

From its founding, Bickford, a president, was the principal executive in charge of operations and leasing for 3G. He directly closed hundreds of wireless lease transactions worth millions of dollars of rental income, with major and minor wireless tenants nationwide.

After working for three years as the National Sales Director for this firm, Bickford left to form a new rooftop management and marketing firm, American Site Management, LLC. He is the president of the firm.

Bickford holds a MBA from the Walton School of Business at University of Arkansas. He graduated from the University of Vermont with a Bachelor of Arts degree in psychology.


Dear Valued Customers,

We regret to announce that ProEdTech LLC and all its affiliate brands will cease operations on April 1, 2019.

We are no longer able to fulfill online orders. We will fullfill all DVD and book orders already placed.

Customers of canceled webinars and subscription products may request a refund at (800) 223-8720 or You must do so by April 1, 2019.

Thank you for your business and loyalty over the years. We sincerely apologize for any inconvenience caused.

Best regards,
The ProEdTech Team