Add Value to Your Affordable Community with Outreach (AHA930F)

  • Product Format
  • Pre Recorded Audio Conference
  • Presenter(s)
  • Elaine Simpson
  • Conference Date
  • Wednesday, September 11, 2013
  • Aired Time
  • 1:00 pm ET - 12:00 pm CT - 11:00 am MT - 10:00 am PT
  • Length
  • 60 minutes

Register now for this 60-minute audio session in which our expert speaker, Elaine Simpson, will explain how successful outreach can win you resident loyalty, cut turnover expenses, and permit you to raise rents up to the allowed maximum for your homes and programs.

As you know, many affordable housing communities actually compete with conventional/market-rate communities for tenants. And it’s not a fair fight. What with the income restrictions, mountains of paperwork, and stigma associated with affordable housing, it can be difficult to win over—let alone retain—tenants.

Plus, affordable properties don’t have the budget to provide the kinds of amenities that attract residents. But by reaching out to local agencies and organizations, even the most cash-strapped communities can add value to their residents’ experience.

Outreach is not cold calling! It is building partnerships that will benefit your tenants, your property, and your bottom line. In this workshop, you will learn to:

  • Understand how outreach differs from cold call sales
  • Prepare an outreach plan and keep an outreach log
  • Increase referrals for your residents
  • Create programs that add value, not costs
  • Build successful partnerships with other agencies, churches, and non-profit organizations
  • Create loyalty amongst your residents
  • Match your outreach plan to your community’s long-term goals

This presentation is appropriate for affordable housing professionals, including owners, asset managers, regional directors/managers, marketing directors/consultants, and property managers.

After attending this audio event, you will be well equipped to execute a sound and consistent outreach strategy—and enjoy the stable occupancy that comes with providing a competitive housing experience.


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About the Presenter(s)

Elaine SimpsonElaine Simpson has been employed in the housing industry since 1986. Starting on site as a leasing agent, she moved up, working as assistant manager, site manager, executive director and finally senior regional manager with communities in several states and portfolios containing more than 1400 units. Ms. Simpson has experience in Section 8, Section 236, and Low Income Housing Tax Credit programs, as well as market rate and luxury rent communities. Ms. Simpson has worked for local and national industry leading companies and throughout her career, has trained new managers across the country, assisted in creating "Best Practices" and procedure manuals, participated in numerous task forces during national mergers, acquisitions and dispositions and headed "turn around" teams assigned to troubled communities, successfully increasing income while decreasing expenses and allowing the property to recover economic viability.


Dear Valued Customers,

We regret to announce that ProEdTech LLC and all its affiliate brands will cease operations on April 1, 2019.

We are no longer able to fulfill online orders. We will fullfill all DVD and book orders already placed.

Customers of canceled webinars and subscription products may request a refund at (800) 223-8720 or You must do so by April 1, 2019.

Thank you for your business and loyalty over the years. We sincerely apologize for any inconvenience caused.

Best regards,
The ProEdTech Team